Delivering the Bad News

July 9, 2010 at 2:36 pm (sql server standard) (, )

It’s a Friday, the day governments & companies traditionally deliver bad news. I recived the bad news earlier in the week, but I’m passing it on now:

The Standard is dead.

Let me first say, a couple of authors are right in the middle of finishing up articles. Those will be completed and published and you’ll get paid.

Andy sums up some of the reasons why the Standard failed very nicely in his blog post. I agree with them, if not where the responsibility lies. Andy takes most of it on himself because, well, he’s that kind of guy, may the gods bless him. But, the fact is, I took on the job and just wasn’t prepared for what it would entail. The “editing” part of the job was hard. If you think it’s easy to tell people, “No, we’re not going to make you famous and give you $500,” think again. It was tough. But, actually, that was the easier part of what was needed.

The real difficulties were two-fold. First, pushing the documents through the pipeline. Frankly, that was a pain. Sometimes, I was the bottleneck, sometimes it was other people. But it required a great deal of attention and diligence and I wasn’t always giving it my all. Second, and this is the biggie, it really needed to be marketed, constantly, and widely. It needed to be up in people’s faces, all the time. I needed to be the one pushing that, hard. I blogged about it occasionally and I tweeted about it a few more times, but, here again, I didn’t give it the real attention it needed.

Yeah, I’ve got excuses for the shortcomings, some are valid, some aren’t. I’m not going to bother with them because frankly, they only really matter to me and Andy. Suffice to say, I did the job I could do and it wasn’t adequate.

So, the SQL Server Standard is dead, again. I think that makes it’s third death, depending on how you count them. Who knows, the thing keeps coming back like Dracula in the old Hammer films, we could see it again.

Thanks to everyone who wrote for it. Thank you, the few people who clicked through and logged in to get the chance to read it. Thanks to all the editors and photographers and everyone else involved. Thanks, a lot, for magnificent work as the head technical editor, to Brad McGehee (blog|twitter). Thanks, most of all, to Andy Warren (blog|twitter) for giving me the opportunity. Sorry I dropped the ball on this.


  1. Steve Jones said,

    Dead as in Dead ASAP or through the end of the year?

  2. Jack Corbett said,

    It’s always tough when a project you work on doesn’t work out. I’m sure you did the best you could.

  3. Wes Brown said,

    Wow, I thought Andy was hard on himself. I read the standard every issue. Thanks for the hard work and the honesty.

  4. Tweets that mention Delivering the Bad News « Home of the Scary DBA -- said,

    […] This post was mentioned on Twitter by Steve Jones and Grant Fritchey. Grant Fritchey said: Delivering the Bad News: It’s a Friday, the day governments & companies traditionally deliver bad news. I recived … […]

  5. Thomas LeBlanc said,

    Thanks Grand and Andy…


  6. Brad M McGehee said,

    I want to thank all of the people who had volunteered as technical editors, which included:

    Gail Shaw
    K. Brian Kelley
    David Taylor
    Matt Silva
    Tim Mitchell
    Robert Pearl
    David Own
    Patrick LeBlanc
    Morris Lewis
    Kathi Kellenberger
    Jose Santiago Oyervides
    Todd Robinson
    Jonathan Kehayias
    Scott Klein
    Jack Corbett

  7. scarydba said,

    And see, Brad does such good work, he did what I should have done. I had those names. Thanks Brad. And thanks to everyone, again.

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